Automakers take a new approach to selling cars: gourmet restaurants, track drives

Car exhibitions were once a marquee occasion for automakers a method for allowing intrigued purchasers to see, sit in, contact and get to know the most recent models. With many organizations pulling out of shows over excessive expenses and the COVID pandemic dropping shows from one side of the planet to the other, automakers are adopting another strategy to prevail upon clients: Haute food and experience focuses.

Take Korean extravagance brand Genesis. Buyers going to the New York International Auto Show at the Javits Center in Manhattan won’t find the sleek and lively GV70, Genesis’ exceptionally acclaimed sport-utility vehicle that went discounted last year, anyplace in the enormous space.한국야동

In any case, a short drive away is the Genesis House, a vivid “asylum” in the Meatpacking District that provides buyers with a sample of what’s in store from the brand. On the principal floor are the organization’s most recent vehicles as well as idea plans and tests of varieties and materials.

The 46,000-square-foot space, which formally opened in November, goes about as part display area and part workmanship exhibition. The energy? “Unmistakably Korean,” as indicated by the automaker.

On the subsequent level is Onjium, a Michelin-featured eatery and social establishment from Seoul, that serves bona fide, upscale Korean dishes to gastronomes while the Tea Pavilion, a “veranda-like family room,” offers tea and Korean treats with all encompassing perspectives on the Hudson River and High Line.

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